This is the first store of a new cosmetics brand that incorporates advanced technologies and patented formulas with clinically proven effectiveness. To reflect the brand’s identity in the design of the flagship salon, we drew inspiration from the aesthetics of a luxurious laboratory. Elegant yet minimalist forms in black and white serve as a harmonious backdrop for a diverse range of 300 products presented in stylish, colorful packaging. Their beauty is accentuated by soft yet intense lighting from multiple sources.
Advanced technologies are seamlessly integrated into the HDRÈY interior design through LED screens embedded within the wall shelving and—an innovative addition—two holoboxes, holographic displays placed in the storefront windows. The entire project is deeply rooted in local craftsmanship: HDRÈY is a brand with entirely Polish capital, relying on Polish production. The custom furniture was crafted by Polish artisans, and the lighting was supplied by Polish manufacturers.
Following the opening of the flagship store on Widok Street in central Warsaw (right next to the Rotunda), two more locations with a matching aesthetic will soon debut in Westfield Arkadia and Sadyba Best Mall, followed by dozens more across cities throughout Poland.
Project vs. realisation
Before
After
Before
After
Before
After
Before
After
Visualizations
