This series of stores was created for a new cosmetics brand that combines advanced technologies with patented formulas of clinically proven effectiveness.
The interiors, inspired by the aesthetics of a luxurious laboratory, reflect the brand’s distinctive character. Elegant yet restrained forms in black and white serve as a harmonious backdrop for a rich collection of over 300 products in designer, multicolored packaging, their beauty accentuated by soft yet intense lighting from multiple sources.
In HDRÈY stores, advanced technologies take the form of LED screens integrated into wall shelving and – a novelty – holoboxes, holographic displays placed in the shop windows.
The entire concept is distinctly local – HDRÈY is a brand with fully Polish capital and production. The furniture was crafted by Polish artisans, while the lighting was supplied by domestic manufacturers.
Following the flagship store on Aleje Jerozolimskie in Warsaw, additional locations with the same cohesive and recognizable aesthetic have been opened, including in Westfield Arkadia and Sadyba Best Mall.
Flagship Hdrey salon
Aleje Jerozolimskie 44, Warsaw
Project vs. realisation
Hdrey Salon Designs by Art’up
Westfield Arkadia
Westfield Mokotów
CH Targówek
CH Promenada
CH Sadyba Best Mall
